Seller's Guide

Learn About Compass Concierge

A Step-by-Step First Time Seller's Guide

Putting your home on the market can be a stressful process, especially when you don’t know what to expect. Fortunately, with the help of an experienced agent and this easy to follow guide, you can smoothly complete the process. Following these steps will help you prepare so you can get organized and sell your home for the best price possible.​​​​​​​

main

Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your Real Estate Agent once you choose one so he or she can adjust your selling price accordingly.

main

Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

main

Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

main

Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

main

Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

main

Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

main

Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

main

Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your Real Estate Agent to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Congratulations!

Once you have sold your home, you’re free to take the next step on your journey. Whether this is relocating to a new city, moving into a larger home, or downsizing and enjoying your life as empty-nesters, knowing all your selling responsibilities have been taken care of will help you achieve peace of mind for your new path.

Our Testimonials

K.D. & K. D.

K.D. & K. D.

From the first meeting, you told us you would help us find our dream home. You did that and more! We Appreciate everything you have done for our family and our future.
Read More
S.S

S.S

“Rick is OUTSTANDING! He goes above and beyond to help you find the home of your dreams giving you a realistic picture of the home buying market along the way. Working with Rick I never felt out of the loop. He kept me informed...
Read More
N. M. & S. H.

N. M. & S. H.

Rick was so incredible to work with and made the home-buying process not only smoother but more trustworthy! He helped us find our perfect home practically instantly and helped us navigate all the otherwise stressful aspects of...
Read More
R. W.

R. W.

Rick Trono is a star! His experience, incredible local knowledge, and deep roots in the community make him a valuable guide and advisor through the tricky waters of buying and selling properties. Amongst his many sterling quali...
Read More
M.S.

M.S.

Rick was able to push through a tough deal in a volatile market. The odds were against us, but he was able to close. Yay!
Read More
Anonymous

Anonymous

Rick is the consummate professional. We met him when we were a buyer and came back to him as a seller. He is extremely knowledgeable, experienced, honest, detail-oriented, and dedicated - he knows the market and the subset of l...
Read More
MKD & RM

MKD & RM

There’s a popular saying that real estate agents will simply tell you what you want to hear. We hired Rick Trono because he tells you what you don’t want to hear. We would find something online, call Rick, and he would promptly...
Read More
R. M.

R. M.

In short, Rick knew how to price the house for the market, which he knew was cold. I found that in addition, his reputation and relationship with other agents were outstanding. I always felt that I had an inside track working w...
Read More
B.S.

B.S.

Rick was the best! He made our dream come true. We had two other agents who were highly recommended prior to Rick. They showed little initiative and poor responsiveness, and we felt they prioritized their interests over ours. I...
Read More
T.W.

T.W.

“Rick was the absolute best! He was consistent in his communication throughout the process of selling our home which made us feel that we were informed along the way. We are so thankful to have worked with Rick! Definitely reco...
Read More
Hugo Cortes & Lead Gen Lab

Hugo Cortes & Lead Gen Lab

“Working with Rick and Peri isn't just business as usual—it's exceptional. Among thousands of agents nationwide, they're a standout for their innovative mindset, commitment to feedback, and unique approach to their work. Beyond...
Read More
Hilary K.

Hilary K.

We have used Rick Trono exclusively as our Marin and Sonoma Realtor® for nearly 25 years. We bought one house and sold two homes last year alone. He helps us make smart decisions in the best markets as well as shall we say more...
Read More
David S.

David S.

I write this as we wait for escrow to close in Marin, perfectly timed 2 weeks before our new home in Orange County. Rick is the best. We were working through a Relo company, but we went outside of their provided Realtors® and i...
Read More
J.C.

J.C.

Rick is fantastic, always exceeds expectations. He is there to advise and assist with every step of the process including follow up after the transaction is completed. I have used Rick for all my Real Estate transactions for ...
Read More
H.N.

H.N.

“We had been looking to buy a second home for years, but never pursued our dream. It took meeting Rick Trono to get us to start looking seriously. It was Rick who helped us understand the market and taught us so much about how ...
Read More
K.W.

K.W.

“When it comes to selling your home, Rick Trono is your go-to guy! Rick is all about putting the clients’ first. I felt that Rick has my best interest at heart. His connections and experience in Marin County real estate helped ...
Read More
P.N

P.N

“I cannot thank Rick enough for selling my home in such a tough market. If you are planning to sell your home, call him! You will be happy you did!”
Read More
  1. 1
  2. 2
  3. 3

What’s your property worth?

CONTACT INFORMATION

Almost There! You’re 1 Step Away

By providing Rick Trono your contact information, you acknowledge and agree to our Privacy Policy and consent to receiving marketing communications, including through automated calls, texts, and emails, some of which may use artificial or prerecorded voices. This consent isn’t necessary for purchasing any products or services and you may opt out at any time. To opt out from texts, you can reply, ‘stop’ at any time. To opt out from emails, you can click on the unsubscribe link in the emails. Message and data rates may apply.
Thank You

We’re gathering your property information. Your home valuation report will arrive in your inbox.

Work With Us

Now, more than ever, the expertise of a real estate professional with local knowledge matters in the sale or purchase of your home.

Follow Us on Instagram